NBA Uses Beijing Olympics to Tap China's `Amazing' Potential2008.7 July 2 (Bloomberg) 2008 -- The National Basketball Association, the most-watched sports league in China, is opening its first stores in Beijing and using the Olympics to boost popularity in its biggest overseas market.
2014 Winter Olympics Bid City Situation: In 2005, Sochi Russia began its quest to become the first ever city in Russia to host the Olympic and Paralympic Winter Games. Despite having won over 500 medals in past Winter Games, Russia had yet to have the privilege of being a host city.
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