Helios and Olympic Marketing: the Perfect Match
 Deep understanding of Olympic values and assets
Good knowledge of Olympic structure complexities and relationships (IOC, OCOGs, NOCs, IFs)
Excellent working relationships with both IOC and BOCOG
Familiarity with BOCOG sponsors' marketing strategies and tactics
Strategic understanding of how to protect sponsors' rights against competitors and ambushers
Olympic Bid City Consulting: Making the Difference
Helios Partners' senior team served as the lead communications consultants for the Beijing 2008
Olympic Bid, Vancouver 2010 Olympic Winter Games Bid, Moscow 2012 Olympic Bid, and currently
the recently successful Sochi, Russia, 2014 Olympic Winter Games Bid.
Four Primary Areas of Service
¨C Bid City Positioning, Communications and Branding
¨C Understanding the Bid City Selection Criteria
¨C Bid Committee Team Coordination Assistance
¨C Bid Documentation Development and Preparation
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