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IPC:
Brand Assessment and Communications Consulting
Situation
The Paralympic brand had emerged as a recognizable global brand, however internal and external stakeholders were diluting its equity and value through inconsistent messaging
Objectives
As the key ambassador of the Paralympic brand, the International Paralympic Committee (IPC) recognized the need to research, define, and communicate the Paralympic brand's core mission, values, and positioning to ensure consistency among all key stakeholders
Results
¡ô Helios Partners embarked on a nine-month assignment to interview over       95  key Paralympic stakeholders with a focus on how the       Paralympicbrand differentiated itself from other competing global brands
¡ô Analyzed data to extract the key values and attributes that made the      Paralympic brand both unique and proprietary
¡ô Documented findings and recommendations within the Paralympic Brand      Assessment and Integrated Brand Model that was presented to the IPC      prior  to the Torino 2006 Paralympic Winter Games


Reebok
Grassroots Marketing
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Sochi
2014 Winter Olympics Bid City



IPC
Brand Assessment and Communications Consulting
Helios Confidential Information (2007/08/08) ¡¡2007 Helios Partners China