In 2005, Sochi Russia began its quest to become the first ever city in Russia to host the Olympic and Paralympic Winter Games. Despite having won over 500 medals in past Winter Games, Russia had yet to have the privilege of being a host city.
Objectives
To create a winning bid against the cities of Salzburg, Austria and Pyeongchang, South Korea which were heavily favored over Sochi.
Results
¡ôHelios Partners joined the fledgling Sochi Olympic Bid Committee in the summer of 2005 and stepped into the vital role of delivering the all important "bid book" ¨C the primary document that outlines the Games plan for International Olympic Committee evaluation. Some bid followers have been quoted as saying it is the best bid candidature that has been created to date. ¡ôHelios also provided vital strategic management of the IOC Evaluation Commission visit and coordination of the critical final presentation. 95 key Paralympic stakeholders with a focus on how the Paralympicbrand differentiated itself from other competing global brands ¡ô Other engagement aspects included design of the logo and look of the bid as well as development, management and training for the winning final presentation.
Reebok
Grassroots Marketing
BHP Billiton
Olympic Sponsorship Consulting
Sochi
2014 Winter Olympics Bid City
IPC
Brand Assessment and Communications Consulting
Helios Confidential Information (2007/08/08) ¡¡2007 Helios Partners China
